FOR IMMEDIATE RELEASE: October 20, 2022
CONTACT: Will Pregman, wpregman@battlebornprogress.org, 702.752.0656
NEVADA VALUES PAC INVESTS IN SEVEN-FIGURE PROGRAM FOR GOVERNOR’S RACE
LAS VEGAS, NV – Nevada Values PAC has invested in an aggressive seven-figure statewide program for the crucial Nevada governor’s race this cycle. The investment was utilized to conduct innovative research on effective, values-based messaging to gauge what moves Nevada voters. That research was then used to craft a targeted digital advertising program to inform Nevadans about the best leader for Nevada — Governor Steve Sisolak. This seven-figure program has, and continues to, survey thousands of Nevada voters on a recurring basis, and has been able to garner over 13 million impressions through digital advertising across the state.
Former State Senator Patricia Farley, President of the Nevada Values PAC released the following statement:
“Ensuring the best leader for Nevada wins the Governor’s race is of utmost importance to us. Whoever wins the Governor’s mansion for the next four years will hold the future of our state in his hands, and will be able to either change the lives of Nevadans for the better or put stringent guardrails on the ways in which they live their lives. From abortion access to health care expansion, the candidate that wins this race will assume (or retain) office at perhaps the most crucial moment in our state’s, and our country’s, history. We’ve invested in this program to protect Nevadans from the dangerous delusions of Joe Lombardo, who has kowtowed to the demands of the MAGA extremist rightwing factions of the Republican party, and said repeatedly that he would fight to undermine the very rights that Nevadans have fought so hard to secure. The only choice for Governor, both to secure the future of our state and to keep our government functioning responsibly and logically, is Steve Sisolak. In his first term, Governor Steve Sisolak has proven he is willing to put the lives of Nevadans ahead of politics, party, or profits. Governor Sisolak effectively navigated the pandemic, saving untold numbers of lives while allowing our economy to bounce back stronger than it was prior to COVID-19. We invested in this program to ensure the people of Nevada are given the information they need to make an informed decision at the polls — and make the right choice to vote for a second term for Governor Sisolak.”
Spokespeople in Spanish or English are available for individual interviews.
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